Byredo

Byredo is a luxury brand that was established in Stockholm, Sweden in 2006 by Ben Gorham. The company prides itself on producing high-quality products that are all made in Sweden.

Most of Byredo's fragrances are unisex and are inspired by various places, feelings, and scents. For example, Palermo for women is inspired by the Sicilian city of Palermo, while Bal d'Afrique draws inspiration from 1920s Paris and its fascination with African culture, art, and music.

Gorham's unique approach to fragrance design has brought Byredo's fragrances to life. He prefers to keep the formulas simple and avoid using too many notes that may not work well together. Gorham believes that fragrances with fewer notes are more justifiable and effective.